Modular and scalable platforms for complex Industries

In the B2B world (especially in highly specialized sectors like automotive, heavy machinery, or industrial solutions) designing and developing digital platforms involves challenges that are very different from typical B2C contexts. It’s not enough to build visually attractive sites or implement fancy features. The real complexity lies in designing robust, modular, and scalable digital ecosystems that integrate deeply with operational logic, legacy systems, and the real needs of the business and its users.

Toyota Chile and Sullair Argentina are strong examples of this approach. In both cases, we at EGO worked side by side with their internal teams to design and develop connected, consistent digital experiences aligned with business goals, technical constraints, and existing information flows. This collaboration allowed us not just to deliver functional solutions, but also to support long-term digital transformation processes.

1. Ecosystems, not isolated sites

The first step in tackling a digital project in these industries is letting go of the “website as a standalone product” mindset. What’s really needed is a digital ecosystem: a network of tools and platforms that integrate with existing systems like CRMs, ERPs, martech stacks, technical catalogs, pricing engines, or customer support modules. These systems aren’t easily replaced, they demand careful integration that respects internal logic and constraints.

In Toyota’s case, the new digital platform developed for Chile was built from the ground up with this complexity in mind. It connects with model configurators (Build & Price), financing simulators, after-sales services, fleet channels, and other internal systems. To make it happen, we used an architecture based on microservices and middleware, allowing efficient integration of data from multiple sources and legacy systems.

The real complexity lies in designing robust, modular, and scalable digital ecosystems that integrate deeply with operational logic, legacy systems, and the real needs of the business and its users.

2. Design and technology working together from day one

Designing for complex industries isn’t just about screens. It requires a deep understanding of how information flows between systems, what technical architecture exists, which services are available, and how the organization’s cloud infrastructure is structured. It’s a collaborative effort between UX/UI designers, developers, software architects, data teams, and business stakeholders.

In Sullair’s project, this translated into a platform built on headless principles, microservices, and a strong DevOps culture. Over time, we integrated DAM systems, internal tools for sales and logistics, CRMs, and custom modules. Every design decision considered both the user experience and the business and technical context, ensuring that each component worked as part of a coherent whole.

3. Microservices, middleware, and constant evolution

Scalability shouldn’t be a future goal, it must be a structural condition of any modern B2B platform. At EGO, we work with modular architectures that allow new features to be added, tested, or replaced without risking the entire system. Middleware, decoupled APIs, and microservices are essential here.

This approach enables legacy systems to stay relevant by connecting them to modern, modular solutions. It also allows for iterative growth without rebuilding from scratch. For both Toyota and Sullair, this meant gradually rolling out new verticals, internal tools like asset maps, interactive catalogs, virtual assistants, and continuous improvements, all without disrupting the stability of the core system.

4. Connecting users, business and tech with a systems mindset

A successful B2B platform isn’t measured just by how it looks or how much traffic it gets. Its real value lies in its ability to align business goals, user needs, and technical capabilities. This demands a systemic approach from the beginning: involving stakeholders from different areas, mapping real processes, identifying friction points, and spotting continuous improvement opportunities.

At EGO, we don’t just design interfaces or write code, we build bridges between what the business needs to achieve, what users expect, and what technology can realistically deliver. We do it with hands-on experience, having worked on complex projects where every tech decision has multiple dependencies. And we do it with the conviction that a well-designed platform solves today’s needs, adapts to tomorrow, and improves over time.

Now more than ever, B2B companies need digital solutions that do more than just look good, they must work in harmony with the broader ecosystem. And that only happens when design, technology, and business are aligned from day one.

Conclusion

Digital platforms for complex industries demand more than just clean code or great UI—they require strategic clarity, cross-team collaboration, and deep understanding of the operational context. At EGO, we partner with companies to transform that complexity into scalable, coherent ecosystems that create real business value.

If you’re planning a new platform—or struggling to make your current systems work together—let’s connect. We can help you build something that’s not only well designed, but well integrated.